Location and Modality
Location: Colombia
Work Model: Remote
Employment Type: Full-time
About the Role
As a Senior Salesforce Marketing Cloud (SFMC) Developer, you will play a key role in the full software development lifecycle, including solution estimation, technical design, development, testing, deployment, documentation, and ongoing support. You will partner closely with Solution Architects, Business Analysts, and cross-functional teams to transform business requirements, wireframes, and creative concepts into scalable, high-performing Marketing Cloud solutions.
In this role, you will design and implement enterprise-level customer engagement and marketing automation solutions while ensuring adherence to Salesforce and industry best practices. You will also provide technical leadership, contribute to architecture decisions, and support complex integrations across the Salesforce ecosystem and external platforms.
Key Responsibilities
- Design, develop, and maintain scalable Salesforce Marketing Cloud solutions for enterprise clients.
- Build and optimize complex customer journeys, automated campaigns, and dynamic email experiences using AMPscript, SQL, SSJS, Automation Studio, and Journey Builder.
- Develop highly personalized and data-driven communications leveraging Marketing Cloud’s advanced capabilities.
- Implement, support, and troubleshoot integrations between Salesforce Marketing Cloud and other platforms, including Sales Cloud, Service Cloud, Marketing Cloud Connect, APIs, CRM systems, and external data sources.
- Design and manage data models, data extensions, audience segmentation strategies, and synchronization processes involving large data volumes.
- Collaborate with Solution Architects, Technical Leads, and business stakeholders to ensure solutions align with enterprise architecture standards, security requirements, and best practices.
- Participate in end-to-end project delivery, including solution design, development, testing, deployment, and post-production support.
- Conduct code reviews and promote development best practices to ensure high-quality, maintainable, and scalable solutions.
- Troubleshoot and resolve complex technical issues, performance bottlenecks, and integration challenges.
- Maintain technical documentation, implementation guides, and operational procedures.
- Stay current with Salesforce Marketing Cloud releases, new features, and industry trends to continuously improve client solutions.
Required Qualifications
- 5+ years of hands-on experience developing solutions within Salesforce Marketing Cloud, preferably in enterprise-scale environments.
- Strong expertise with:
- AMPscript
- SQL
- Server-Side JavaScript (SSJS)
- Automation Studio
- Journey Builder
- Email Studio
- Contact Builder
- Data Extensions
- Proven experience designing and supporting complex Marketing Cloud integrations using:
- Marketing Cloud Connect
- REST and SOAP APIs
- Salesforce Sales Cloud and Service Cloud
- External systems and third-party platforms
- Strong understanding of data architecture, data modeling, segmentation, and campaign automation.
- Experience working within Agile delivery environments.
- Excellent analytical, troubleshooting, and problem-solving skills.
- Strong communication and stakeholder management abilities.
- Ability to collaborate effectively with global, cross-functional teams.
- Advanced English proficiency, both written and spoken.
Preferred Qualifications
- Experience with Personalization (Interaction Studio), Data Cloud, or Customer Data Platforms (CDPs).
- Knowledge of Salesforce platform development concepts and broader Salesforce ecosystem capabilities.
- Experience with CI/CD practices and source control tools.
- Consulting experience working directly with enterprise clients.
Required Certifications
- Salesforce Certified Marketing Cloud Developer
- Salesforce Certified Marketing Cloud Administrator
- Salesforce Certified Marketing Cloud Email Specialist
